Friday, March 27, 2009

It's Time For Radical Change In Business Education

Leadership

Business schools are among those responsible for the lack of ethics that led to the current crisis--and they must refocus their curricula.
Ever since the Enron debacle, business schools across the nation have been trying to incorporate ethics into their programs more effectively at both the undergraduate and graduate levels, through a variety of improvements.
Well, we've now learned something: It hasn't worked. Today's economic crisis underscores the fact that although American business and business education have symbiotically thrived over the past century, their relationship is fundamentally flawed. Superficial improvements to business school programs, although genuinely well-meaning, are no longer enough. Radical change--in the form of reinventing, reframing and rebuilding the education of our future business leaders--is now necessary.
As we recognize our role in the deterioration of business institutions on Wall Street, on Main Street and in Detroit, we must ask ourselves: How could we have done a better job of preparing our students? And, more important: Where do we go from here?
Although we can't serve as parents, instilling foundational value systems into our young people through their coursework, we can broaden their perspectives and positively influence their behavior over the long term. Doing this within business curricula requires a highly integrated, creative and agile approach. It requires us to provide our students with a holistic understanding of ethics, corporate social responsibility and sustainability, within the context of global business and society.
Most American business curricula were built on an educational model that grew up in the 1950s. This model divides learning into disparate functional areas and, more recently, combines them with overarching soft skills like communication and teamwork. It's an approach that was acceptable in a U.S.-centric manufacturing economy, but it's no longer appropriate. The enormity of the challenges our young people now face--the financial crisis, intractable geopolitical and environmental problems, a knowledge-and-experience economy that changes every day and technology that changes every minute--obligate us to provide a very different educational experience.
As part of the new approach we've adopted at the Villanova School of Business in an effort to meet this obligation, we've reinvented the undergraduate curriculum. We have a new team-taught, year-long, flagship course, Business Dynamics, that teaches first-year students about the overarching purpose of business within society. The rationale is simple: Once students understand the big picture of business and its effect on the welfare of people worldwide--and they start to view every challenge and question in that context--they are on the right track. Then the functional knowledge they gain not only makes more sense, it serves a larger purpose. They begin to understand that they can't sell out the long-term public good for short-term profit.
There are three things to bear in mind when considering this entrepreneurial approach. First, there is no evidence yet to suggest that Villanova is doing this right, or that this is the particular avenue that other business schools should take. We introduced the new curriculum in the fall of 2008, and we will track our students' learning experiences and outcomes. We plan to openly share the good, the bad and the unknown as we proceed. But one thing is certain: It's a thoughtfully planned, dramatic change at a time when such change is needed. And we are optimistic.

by: James Danko, Forbes.com

Tuesday, March 17, 2009

From Ranks of Jobless, a Flood of Volunteers

By JULIE BOSMAN
Published: March 15, 2009
Until November, Lisa Traina had a classic New York glamour job: organizing private parties in the Art Deco opulence of the Rainbow Room. Now she spends 10-hour shifts walking down gritty sidewalks trying to persuade homeless people to go to the Bowery Mission for food and shelter.

“I worked at the top of the world,” she said. “And the next day you’re working down on Broadway and saying to somebody, ‘Let me show you where you can get a bowl of soup for the night.’ ”

After being laid off, Ms. Traina, 50, enlisted in the growing army of the newly unemployed that have been marching into the offices of nonprofit organizations since the recession hit, looking to do some good, maybe network a little or simply fill the hours they used to be at the office.
They have searched for tasks on volunteernyc.org — which last month had 30 percent more visitors than in February 2008 — and forced New York Cares, an umbrella organization, to add extra new-volunteer orientations at a Whole Foods Market downtown that quickly booked solid an unheard-of three weeks in advance. In Philadelphia, Big Brothers Big Sisters has seen a 25 percent increase in inquiries from potential mentors over this time last year. And the Taproot Foundation, a San Francisco-based organization that places skilled professionals in volunteer positions, had more people sign up on one day earlier this year than in an entire month a year ago.
Many who run nonprofits have marveled at the sudden flood of bankers, advertising copywriters, marketing managers, accountants and other professionals eager to lend their formidable but dormant skills. The Financial Clinic, which counsels the working poor on economic matters, recently dispatched an M.I.T.-educated ex-Wall Street type to help people in Chinatown prepare their tax returns.
“One person’s trash is another person’s treasure,” said Elizabeth Mitchell, a marketing manager for the nonprofit organization Learning Leaders.
But others grumbled that the current love affair with volunteerism, encouraged by President Obama’s nationwide call to public service, can be a mixed blessing. Smaller organizations, with staffs of fewer than 20 and no full-time volunteer coordinator, have struggled to absorb the influx, especially since many of them have simultaneously had to cut back on projects in the face of dwindling donations and government grants.
“Can you make them stop calling?” groused one nonprofit executive, who spoke on the condition of anonymity. “Everybody’s inspired by Obama,” he said, adding: “They also don’t have jobs.”
Lindsay Firestone, who manages pro bono projects for Taproot, said the organization had scaled back recruitment this year after attracting more volunteers than it could possibly accommodate. “It’s like a Greek tragedy,” she said. “We’re thrilled to have all of these volunteers. But now organizations are stuck not being able to take advantage of it because they don’t have adequate funding.”
Bertina Ceccarelli, a senior vice president at the United Way in New York — which partners with the mayor’s office to run the volunteernyc.org matching service — said the outpouring was similar to that after 9/11 — except that the new volunteers have more time to fill.
“It’s sad but true,” Ms. Ceccarelli said, “but the irony is that sometimes it’s almost more work to find something for a volunteer to do than to just turn them away.”
None of that has dimmed the volunteers’ enthusiasm.
Continuum Hospice Care, which assists New Yorkers at the end of their lives, has started a waiting list this year for volunteers. Allison Maughn, the interim president, said many of them were hoping that their unpaid work would eventually turn into a paid job, and have been raising their hands for the most menial tasks, like stuffing envelopes and data entry. “They’re even happy to sit at the reception desk and answer the phones,” she said in amazement.
New York Cares had double the number of volunteers this February as last, and a survey the group conducted showed that a third of them were unemployed. At one of two packed orientation sessions on Thursday, aspiring volunteers scribbled notes as they listened to Dennis Tseng, a cheerful 27-year-old, speak rapid-fire for nearly an hour about the nuts and bolts. The session, held adjacent to a cafe in Whole Foods, was so full that latecomers had to stand and lean against a wall.
“Right now, I could volunteer about five times a week,” said Emily Jimenez, 29, who lives on Staten Island and was laid off last month from the Milford Plaza hotel in Midtown. “If they’d want me to.”
Katherine Howie, an out-of-work lawyer, wrote “N/A currently” under employment information on the orientation forms. “I don’t mind making a commitment,” she said. “I’m happy to work with children, or sports, or recreation. I just want something to fill my time.”
Nini Duh, 29, was laid off from Lehman Brothers in September and now volunteers at any number of places — an elementary school, a finance workshop in Chinatown — nearly every day. It is a welcome change from her 100-hour weeks before her investment bank went bankrupt.